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Case study · FDE · 30 min

AI Stakeholder Discovery Workshop

Run a discovery workshop that aligns economic buyer, champion, and end users on problem, data, and pilot success metrics.

FDEstakeholdersscoping

Interview opener

Facilitate a workshop that produces architecture decisions.

  1. 1.Two VPs disagree on success metrics — facilitation move?
  2. 2.How do you leave with written decisions, not vibes?
  3. 3.Engineers want to skip discovery — why not?

Strong signals

Hit 0/3

Weak signals (avoid)

  • Open discussion with no artifacts
  • Building during the workshop

Requirements

  • Goal: 90-minute workshop → written problem brief + MVP scope
  • Attendees: economic buyer, champion, IT/security, 2 end users
  • Outputs: JTBD, constraints, data sources, success metrics, risks
  • Anti-goals: no live coding; no vendor feature dump

Back-of-envelope Estimation

MetricCalculationResult
Prep timeFDE research + agenda4 hours
Workshop90 min + 30 buffer2 hours
Write-upbrief + MoSCoW3 hours
Follow-upssecurity questionnaire start2 hours
Totalsum~11 hours week-0

Workshop "API" (Agenda Contract)

SegmentMinutesDescription
Context & goals10Buyer states desired business outcome
Current workflow20Users map pain and workarounds
Data & access20IT lists systems, ACL, residency
Success metrics15Define pilot KPIs and exit criteria
MVP MoSCoW15Force prioritization
Risks & next steps10Owners and dates

Artifacts Model

ArtifactKey fieldsNotes
problem_briefusers, pain, frequency, cost-of-status-quo1–2 pages
stakeholder_maprole, attitude, powerRACI draft
mvp_scopemust/should/could/won'tSigned by champion
risk_registerrisk, likelihood, mitigationLiving doc

High-level Design

Stakeholder flow
Economic buyer (ROI) ──┐
Champion (day-to-day) ──┼─► Shared problem brief
End users (pain) ───────┤
IT/Security (constraints)┘
            │
            ▼
     MVP scope + pilot metrics + data access plan
            │
            ▼
     Technical spike week 1

Deep Dive: Separating Buyer vs User

  • Buyer cares about cost/risk; users care about minutes saved
  • Never let the buyer alone define UX — schedule user shadowing
  • Security early: "what would block us in week 4?"
  • Write exit criteria: when to expand, pivot, or stop

Bottlenecks at Scale

  • Missing economic buyer — workshop yields no budget
  • IT no-shows — data access slips weeks
  • Scope creep in-room — park lot with timestamps

Failure Modes & Monitoring

SignalTargetResponse
Brief signed≤ 3 daysEscalate champion
Data access ticketOpened day 0Chase IT weekly
Metric disagreementResolved in workshopRe-run 30-min align
Ghosted stakeholders0 for 5 daysExecutive sponsor ping

Attempt the case aloud first. Then unlock a staff model answer outline.